Privacy Policy
Your privacy is important to us. This policy explains how we collect, use, and protect your personal information.
Last updated: October 11, 2025Table of Contents
1. Information We Collect
Personal Information
When you use our school search service, we may collect:
- Contact Information: Name, email address, phone number
- Location Data: Postal code, city, and general area for school recommendations
- Preferences: School type preferences, age ranges, and specific requirements
- Communication Records: Messages sent through our contact forms
Automatically Collected Information
- Usage Data: Pages visited, time spent on site, search queries
- Device Information: Browser type, operating system, IP address
- Analytics Data: Site performance and user interaction patterns
2. How We Use Your Information
We use your information to:
- Provide personalized school recommendations
- Respond to your inquiries and support requests
- Send newsletters and educational updates (with your consent)
- Improve our website and services
- Analyze usage patterns and optimize user experience
- Comply with legal obligations
3. Information Sharing
We do not sell your personal information. We may share information in these limited circumstances:
- Service Providers: Trusted third parties who help us operate our website
- School Partners: With your explicit consent, for direct communication
- Legal Requirements: When required by law or to protect our rights
- Business Transfers: In case of merger, acquisition, or sale of assets
4. Data Security
We implement comprehensive security measures to protect your information:
Technical Safeguards
- SSL/TLS encryption
- Secure database storage
- Regular security updates
- Access controls and monitoring
Administrative Safeguards
- Employee training and agreements
- Limited access on need-to-know basis
- Regular security audits
- Incident response procedures
6. Your Rights
You have the following rights regarding your personal data:
- Access: Request a copy of your data
- Correction: Update incorrect information
- Deletion: Request removal of your data
- Portability: Receive your data in a portable format
- Restriction: Limit how we process your data
- Objection: Object to certain processing activities
- Withdraw Consent: Remove consent at any time
- Complaint: Lodge complaints with supervisory authorities
7. Children's Privacy
We are committed to protecting children's privacy:
- We do not knowingly collect personal information from children under 16
- If we discover we have collected such information, we will delete it promptly
- Parents can contact us to review, update, or delete their child's information
- We encourage parents to monitor their children's online activities
8. Policy Changes
We may update this privacy policy periodically to reflect:
- Changes in our practices or services
- Legal or regulatory requirements
- User feedback and suggestions
When we make significant changes:
- We will notify you via email or website notice
- We will update the "Last updated" date
- We may request renewed consent where required
9. Contact Us
If you have questions about this privacy policy or our data practices, please contact us:
privacy@primaryschools.com
Data Protection Officer
dpo@primaryschools.com
Response Time
We respond to privacy inquiries within 30 days
Governing Law
This policy is governed by UK data protection laws